Andy's comments and positioning...

[erik hansen]

--- "Jeanne A. E. DeVoto" 

> "start at the top". 
> Position yourself as a professional tool, then
> bring out a version 
> for hobbyists, and the latter product gets the
> perceptual benefit of 
> association with a pro-level product. 

look at Final Cut Pro.
the less expensive version is seen as
all you really need and high quality.

=====
erik at erikhansen.org    http://www.erikhansen.org

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